Campaign blueprint
Audience intent, keyword themes, exclusions, and a budget allocation for one advertising platform.
Services / PPC & Search Marketing
Clicks are easy. Good clicks take a plan.
We build search campaigns around relevant intent, focused landing pages, and clear measurement. The goal is a sensible acquisition system, not a victory lap over impressions.
Let’s talk possibilities
Paid attention. Earned interest.
Starting upfront$3,840
Monthly Rental$400/mo × 12
Typical schedule12-month program
The starting scope
1 ad platform · up to 3 campaigns · monthly optimization
The thinking behind the work
Paid attention. Earned interest.
Ad spend gets expensive when the message, audience, and landing page are having different conversations. We bring them together, set up useful measurement where your consent and technical setup allow it, and keep decisions connected to the commercial goal.
Every engagement starts with a written scope. We agree the deliverables, feedback process, and dependencies before the work begins, so the interesting surprises stay in the creative.
What’s included
Useful work.
Clearly defined.
The starting package covers the essentials below. If the brief needs more, we price it before adding it.
Campaign production
Up to three campaigns with ad groups, written ads, and the agreed creative requirements.
Tracking coordination
Conversion definitions and installation guidance or implementation within the agreed site access.
Ongoing management
Monthly search term review, bid and budget adjustments, testing, and a performance discussion.
Why it matters
Better decisions.
Better foundations.
Less irrelevant traffic
Targeting and exclusions are treated as a continuous job, not a setup checkbox.
A consistent message
Ad copy and landing-page recommendations support the same promise.
Accounts you control
Your business owns its ad account and pays media costs directly to the platform.
How we get there
A process with
a point.
Four clear stages. Regular conversations. No disappearing act between the brief and the big reveal.
Define a worthwhile action
We agree what a valuable conversion means and what can realistically be measured.
Build the campaign
Intent, messaging, exclusions, and budgets are configured before launch.
Check the early signals
We inspect delivery and tracking, then address irrelevant traffic and obvious friction.
Optimize deliberately
Tests and budget changes follow evidence; performance is reviewed monthly.
The useful details
Before you
say hello.
Compare the full payment options and scope assumptions on our pricing page.
See pricing details01How much should we spend on ads?
That depends on your market, offer, conversion economics, and how quickly you need to learn. We propose a media budget during discovery. The listed agency fee does not include ad spend or guarantee a volume of leads.
02Who owns the finished work?
With upfront payment, transferable rights in approved original deliverables pass after full payment. Under Monthly Rental, you receive a usage license during the 12-month term and transferable rights after all scheduled payments. Third-party assets retain their own licenses. Domains and platform accounts should be registered to your business.
03How many revisions are included?
Most project packages include two consolidated refinement rounds; ongoing content includes one review round per monthly batch. The proposal states the exact allowance. If the brief changes or a new direction is needed, we agree the additional scope before doing the work.
Small conversation. Big possibilities.
Your next ppc & search marketing project
deserves a good start.
Bring the challenge. We’ll bring a point of view, a clear plan, and an unreasonable amount of attention to detail.